Marketing is full of people making simple things sound complicated to justify their retainer. I prefer to make complex things simple so you can make informed decisions.
I’ve worked in:
SEO / GEO
PPC
Social media
Data analytics
Web and App design
User Experience and CRO (conversion rate optimisation)
Content marketing
I now choose to specialise in SEO and GEO because I love pattern recognition, systematic precision and algorithm decoding. SEO and GEO have the perfect combination of creativity and technical accuracy.
But my experience across those other channels means I never work in silo. My strategies, my campaigns and my audits take into account data from as many sources as possible to ensure the best ROI possible.
I’ve worked for:
Small boutique agencies
Global agencies
High street names
Household brands
Startups
SMEs
I’ve worked on brands and websites in hundreds of different industries, I’ve headed up teams with dozens of staff, I’ve managed multi-million pound budgets, I’ve attended global fashion events, conferences with some of the biggest keynote speakers in the world, pitched to business titans.
I’ve taken all that experience and knowledge and channelled it into my own consultancy in my beautifully calm and quiet Highland office.
And that’s me! I don't outsource my work to third parties, and I don't use AI to spit out generic, low-quality content. I use technology as a tool to save time on administrative tasks, but every strategy, audit, and line of copy is crafted directly by me.
If you choose to work with me, I’m who you’ll be working with and I’m who will be doing that work. I like to build relationships, work towards objectives you need that are achievable and provide work of real value.
So whether you’re looking for a fractional worker or retainer, a one off contract, training or just a conversation to learn more, get in touch, I’d love to talk to you.

START WHERE YOU ARE
Let’s make sense of what search is doing next.
From an informal conversation to an audit or long-term retainer, we can start with the level of support that feels right for you.

Embo, Dornoch, Sutherland
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